About Mike Allen

Stop Guessing & Start Growing

MA Headshot

Mike Allen is a highly skilled entrepreneur, marketing advisor, and analytical problem solver with over a decade of experience in guiding service-based businesses to success through strategic marketing. He has worked with a diverse range of clients in the B2B and B2C sectors, including consultants, coaches, SaaS companies, and various other service-oriented brands. 

Mike’s track record of success speaks for itself, as he has helped numerous clients achieve unprecedented milestones in terms of revenue, profit margins, and customer acquisition. His unwavering commitment to delivering tangible results has made him a specialist in helping entrepreneurs enhance their marketing performance and predictability. 

In his personal life, Mike enjoys reading, playing guitar, and spending quality time with his family.

Values

1

Sharpen The Saw

416+ hours invested in continuing education on an annual basis.

2

Follow The Data

Data is inherently objective, narrates a story, and offers clear marketing direction.

3

Trust But Verify

Assumptions, when left unaddressed, can result in costly mistakes.

Why Work With Mike?

A proven track record of experience, expertise, and results.

10+

Years Experience

50+

Marketing Certifications

7x

Business Owner

Accreditations

To see the specific certifications, feel free to click on any of them.

Data & Analytics

Advanced Google Tag Manager | CXL

  • Issued By: CXL
  • Issued Date: 10/8/2023
  • Credentials: 8624862
advanced google tag manager certification cxl

Attribution | CXL

  • Issued By: CXL
  • Issued Date: 7/21/2023
  • Credentials: 8394411
attribution certification cxl

Audience Building | CXL

  • Issued By: CXL
  • Issued Date: 1/23/2024
  • Credentials: 8906833
audience building certification cxl

Data Presentation & Visualization | CXL

  • Issued By: CXL
  • Issued Date: 1/21/2024
  • Credentials: 8902434
data presentation and visualization certification cxl

Excel & Sheets For Marketers | CXL

  • Issued By: CXL
  • Issued Date: 8/23/2023
  • Credentials: 8498783
excel and sheets for marketers certification cxl

Google Analytics 4 | Google

  • Issued By: Google
  • Issued Date: 12/29/2022
  • Credentials: 137678815
ga4 certification

Google Analytics 4 | CXL

  • Issued By: CXL
  • Issued Date: 11/3/2023
  • Credentials: 8689846
8689846-google-analytics-4-mike-allen-1

Google Analytics 4 For Beginners | CXL

  • Issued By: CXL
  • Issued Date: 9/22/2023
  • Credentials: 8582462
google analytics 4 for beginners cxl certification

Google Analytics 4 Intermediate | CXL

  • Issued By: CXL
  • Issued Date: 10/5/2023
  • Credentials: 8618834
ga4 intermediate certification cxl

Google Tag Manager For Beginners | CXL

  • Issued By: CXL
  • Issued Date: 7/31/2023
  • Credentials: 8424091
gtm for beginner cxl certification

Intermediate Google Tag Manager | CXL

  • Issued By: CXL
  • Issued Date: 8/1/2023
  • Credentials: 8430730
intermediate google tag manager cxl certification

Mobile Analytics | CXL

  • Issued By: CXL
  • Issued Date: 10/27/2023
  • Credentials: 8673237
mobile analytics certification

Preparing For Your GA4 Implementation | CXL

  • Issued By: CXL
  • Issued Date: 7/25/2023
  • Credentials: 8404284
ga4 implementation certification cxl

Retention & Customer Lifetime Value | CXL

  • Issued By: CXL
  • Issued Date: 7/22/2023
  • Credentials: 8396215
retention and cltv certification cxl

Tag Managers | CXL

  • Issued By: CXL
  • Issued Date: 12/31/2023
  • Credentials: 8847460
tag managers

The Measurement Matrix | CXL

  • Issued By: CXL
  • Issued Date: 11/4/2023
  • Credentials: 8691367
the measurement matrix certification cxl

Transactional Data Analysis | CXL

  • Issued By: CXL
  • Issued Date: 7/26/2023
  • Credentials: 8407722
transactional data analysis certification cxl

Testing & Optimization

Intro To CRO | CXL

  • Issued By: CXL
  • Issued Date: 8/2/2023
  • Credentials: 8431036
intro to cro cxl certification

Landing Page Optimization | CXL

  • Issued By: CXL
  • Issued Date: 2/7/2024
  • Credentials: 8943025
landing page optimization certification cxl

Optimization & Testing Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 12/9/2022
  • Credentials: Not Provided
optimization and testing specialist certification digitalmarketer

SEO & Paid Media

Customer Acquisition Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 11/6/2020
  • Credentials: Not Provided
paid-traffic-mastery2019-certificate-1

Facebook Ads For Beginners | CXL

  • Issued By: CXL
  • Issued Date: 3/12/2024
  • Credentials: 8989839
facebook ads for beginners cxl certification

Facebook Ads Creative | CXL

  • Issued By: CXL
  • Issued Date: 3/18/2024
  • Credentials: 8991698
facebook ads creative certification cxl

Facebook Ads For Ecommerce | CXL

  • Issued By: CXL
  • Issued Date: 3/15/2024
  • Credentials: 8990894
facebook ads for ecommerce certification cxl

Google Ads Experiments | CXL

  • Issued By: CXL
  • Issued Date: 2/16/2024
  • Credentials: 8967402
google ads experiments certification cxl

Google Ads For Beginners | CXL

  • Issued By: CXL
  • Issued Date: 2/15/2024
  • Credentials: 8964514
8964514-google-ads-for-beginners-mike-allen-1

Google Ads For Ecommerce | CXL

  • Issued By: CXL
  • Issued Date: 2/15/2024
  • Credentials: 8965635
google ads for ecommerce certification cxl

Search Marketing Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 4/5/2022
  • Credentials: Not Provided
search marketing specialist certification digitalmarketer

SEO Driven Editorial Calendar | CXL

  • Issued By: CXL
  • Issued Date: 8/16/2023
  • Credentials: 8479733
seo driven editorial calendar certification cxl

Technical SEO | CXL

  • Issued By: CXL
  • Issued Date: 8/19/2023
  • Credentials: 8487753
technical seo certification cxl

Strategy & Leadership

Building A Growth Process | CXL

  • Issued By: CXL
  • Issued Date: 12/31/2023
  • Credentials: 8847302
building a growth process

Competitive Intel & Market Research| CXL

  • Issued By: CXL
  • Issued Date: 1/25/2024
  • Credentials: 8911443
competitive intel & market research certification cxl

Customer Value Optimization Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 11/9/2020
  • Credentials: Not Provided
conversion funnel mastery certification digitalmarketer

Introduction To Product Marketing | CXL

  • Issued By: CXL
  • Issued Date: 1/17/2024
  • Credentials: 8895359
introduction to product marketing certification cxl

Intro To Generative AI | Codecademy

  • Issued By: Codecademy
  • Issued Date: 3/27/2024
  • Credentials: 660473C96F
intro to generative ai codecademy certification

Managing A Remote Marketing Team | CXL

  • Issued By: CXL
  • Issued Date: 3/2/2024
  • Credentials: 8986692
managing a remote marketing team certification cxl

Marketing Management | CXL

  • Issued By: CXL
  • Issued Date: 1/15/2024
  • Credentials: 8888424
marketing management course cxl

Marketing Strategy | CXL

  • Issued By: CXL
  • Issued Date: 7/22/2023
  • Credentials: 8394507
marketing strategy certification cxl

Product Laucnes | CXL

  • Issued By: CXL
  • Issued Date: 3/10/2024
  • Credentials: 8989144
product launches cxl certification

Project Management For Marketers | CXL

  • Issued By: CXL
  • Issued Date: 7/22/2023
  • Credentials: 8396103
project management for marketers certification

Segmentation & Persona Research | CXL

  • Issued By: CXL
  • Issued Date: 7/27/2023
  • Credentials: 8413591
segmentation and persona research certification cxl

Content & Social Media

Content Marketing Research | CXL

  • Issued By: CXL
  • Issued Date: 8/19/2023
  • Credentials: 8487895
content marketing research certification cxl

Content Marketing Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 2/4/2021
  • Credentials: Not Provided
content marketing certification digitalmarketer

Content Strategy & SEO For Lead Generation | CXL

  • Issued By: CXL
  • Issued Date: 8/8/2023
  • Credentials: 8453685
8453685-content-strategy-and-seo-for-lead-generation-mike-allen-1

Direct-Response Copywriting Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 10/28/2020
  • Credentials: Not Provided
copywriting mastery certification digitalmarketer

Organic Social Media | CXL

  • Issued By: CXL
  • Issued Date: 3/19/2024
  • Credentials: 8992037
organic social media certification cxl

Scaling Content Marketing | CXL

  • Issued By: CXL
  • Issued Date: 1/18/2024
  • Credentials: 8896530
scaling content marketing cxl certification

Social & Community Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 10/8/2020
  • Credentials: Not Provided
social-and-community-mastery-certificate-1

Email Marketing

Email Marketing | HubSpot

  • Issued By: HubSpot
  • Issued Date: 7/28/2022
  • Credentials: 62aea9fb5aca448997a159af65af3783
email marketing certification hubspot

Email Marketing: From Basics To Best-In-Class | CXL

  • Issued By: CXL
  • Issued Date: 7/16/2023
  • Credentials: 8372235
email marketing certification cxl

Email Marketing Specialist | DigitalMarketer

  • Issued By: DigitalMarketer
  • Issued Date: 7/27/2022
  • Credentials: Not Provided
email marketing mastery certification digitalmarketer

Services

Need marketing help?

Marketing-Essentials-Tracking-Setup

Marketing Consulting Services

Get more wins fasters, establish marketing systems, get clear direction for your team, and much more!

marketing-essentials-setup

Marketing Analytics Setups

Understand your performance, optimize conversion rates, centralize your marketing data, and much more!

Have Questions or Need Help?

Use the button below to get in touch.