It’s the ad plus the landing page that will lead to the conversion goal. But most companies spend energy and money optimizing everything but the landing page.
Ignoring they are a critical step between the source and conversions.
After completing the Landing Page Optimization course, you’ll know the characteristics, elements, and structure of an effective landing page and the importance of quantitative and qualitative research:
Landing page basics: Learn the characteristics, components, and structure of a landing page.
Research: Base your optimization efforts on audience insights from qualitative and quantitative research.
Behavioral psychology: Learn about concepts like awareness levels and user friction.
Copywriting: Get tips for using ChatGPT as a copywriting assistant.
The Landing Page Optimization CXL course offers an in-depth exploration of the key elements that make a landing page effective.
One of the highlights of this course is learning how to conduct a heuristic walkthrough, which is invaluable for evaluating landing pages with a critical eye.
Additionally, the course delves into the psychology behind user behavior, providing insights that can be directly applied to optimize landing page performance.
The course stands out for its excellent delivery and clear explanations.
The instructor does a commendable job of breaking down complex concepts into manageable lessons, ensuring that even advanced topics are approachable.
Overall, the Landing Page Optimization CXL course delivers on its promise, offering practical knowledge that can be immediately put into practice.
For anyone serious about mastering landing page optimization, this course is a must.
It earns a well-deserved 5 out of 5 for its comprehensive content and effective teaching style.
Mike Allen
Marketing Consultant, Adviser, & Fractional CMO With 50+ marketing Certifications
Reasons To Buy
Quality Content
Great Instruction
Reasons To Avoid
Requires A CXL Membership
Cost
Disclaimer: The review provided here reflects my personal experience at the time I completed this certification. Please note that courses and certifications may have undergone updates or improvements since then. For the most current information, please refer to the issuing authority’s official website.