Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.
The Customer Acquisition Specialist DigitalMarketer certification offers a comprehensive overview of all major advertising platforms, including Google, Meta, YouTube, and more.
One of the standout features of this certification is the involvement of different experts from their respective fields, providing specialized knowledge about each platform.
Additionally, the course does a good job of covering broader aspects of advertising, such as data analysis and ad copywriting, which are crucial for a well-rounded understanding of customer acquisition.
However, the breadth of topics comes at the expense of depth.
Covering all major platforms results in a lengthy course, and some topics are not explored as deeply as they could be.
There were also moments where the information seemed slightly outdated, which is understandable given how rapidly these platforms evolve.
DigitalMarketer faces the ongoing challenge of keeping content up-to-date in such a dynamic field.
Overall, the Customer Acquisition Specialist DigitalMarketer certification is a solid introduction to multi-platform advertising, but it may not provide the depth or the most current information some learners are looking for.
It earns a 3 out of 5 for its comprehensive yet broad coverage.
Mike Allen
Marketing Consultant, Adviser, & Fractional CMO With 50+ marketing Certifications
Reasons To Buy
Good Content
Good Instruction
Covers All Major Platforms (Google, Meta, etc)
Reasons To Avoid
Cost
Long Time Investment
Dated Material
Disclaimer: The review provided here reflects my personal experience at the time I completed this certification. Please note that courses and certifications may have undergone updates or improvements since then. For the most current information, please refer to the issuing authority’s official website.