Investments in social, email, and PPC can hit their potential ceiling, while SEO, even though a long game, can provide a higher ROI compared to the other channels.
Powered through SEO, learn how to build an audience online with content that can be successfully scaled.
This course will teach you the in-depth process for building content strategies from scratch and leveling them up to start generating more than 250,000+ monthly site visits.
The Scaling Content Marketing CXL certification offers valuable insights into maximizing the effectiveness of your content marketing efforts.
One of the standout sections of this course is the detailed approach to building a keyword-opposition to benefit (KOB) analysis, which provides a strategic framework for enhancing content visibility and performance.
The course is designed to help marketers do more with their content, focusing on practical strategies for scaling efforts effectively.
While the course provides some useful information, it could benefit from deeper exploration into some of the more advanced aspects of scaling content marketing.
However, it remains a good resource for those looking to expand their content marketing capabilities.
Overall, the Scaling Content Marketing CXL certification is a solid course that offers practical strategies, earning a 3 out of 5 for its helpful content but leaving room for further depth.
Mike Allen
Marketing Consultant, Adviser, & Fractional CMO With 50+ marketing Certifications
Reasons To Buy
Quality Content
Reasons To Avoid
Requires A CXL Membership
Cost
Disclaimer: The review provided here reflects my personal experience at the time I completed this certification. Please note that courses and certifications may have undergone updates or improvements since then. For the most current information, please refer to the issuing authority’s official website.