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Content Marketing Specialist DigitalMarketer Certification Review

  • Issuing Authority: DigitalMarketer
  • Date Completed: 02/04/2021
  • Expiration: Does Not Expire
  • Credential: Not Provided
Content Marketing Specialist DigitalMarketer Certification Mike Allen

Description

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG.

You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.

How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value?

– Understanding the True Business Value of Content Creation

– Connecting an ROI to Content Creation

– Where Content Creation Fits with Overall Strategy

– How to Create Content Without Overusing Internal Company Resources

– How to Use Content to Increase Overall Brand/Company Value
Details
  • Certification Length:
7 Hours
  • Investment:
$495
  • Difficulty Level:
Beginner
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Mike's Content Marketing Specialist DigitalMarketer Certification Review

The Content Marketing Specialist DigitalMarketer certification stands out for its comprehensive coverage of content strategy across every stage of the buyer’s journey.

A notable highlight is its focus on connecting content directly to revenue and business goals, which is crucial for any content marketing professional.

The course does a thorough job of explaining how content can drive business results, making it valuable for marketers looking to align their strategies with organizational objectives.

However, the certification is quite lengthy, and while this is necessary for covering the breadth of topics included, some sections may feel overly extended.

Additionally, the cost of nearly $500 makes this a significant investment, which might be a consideration for some.

Overall, the Content Marketing Specialist DigitalMarketer certification serves as a solid primer on content marketing, though its length and price point may not suit everyone. It earns a 3 out of 5 for its detailed content and strategic focus.
Mike Allen - Data-Driven Digital Marketing
Mike Allen
Marketing Consultant, Adviser, & Fractional CMO With 50+ marketing Certifications
  • Reasons To Buy
  • Good Content
  • Great Presentation
  • Connects Content To Business Goals
  • Reasons To Avoid
  • Cost
  • Length
Disclaimer: The review provided here reflects my personal experience at the time I completed this certification. Please note that courses and certifications may have undergone updates or improvements since then. For the most current information, please refer to the issuing authority’s official website.
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