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This simple funnel calculator is intended to be flexible. Use it to help you project the potential of your buyer’s journey and marketing campaigns.
How To Use This Funnel Calculator
Note: Each step calculates the percentage of the prior step (not the initial).
A marketing funnel calculator makes it easy for you to proactively forecast the potential of your funnel.
You can get assess your conversion rate, return on investment (ROI), cost per conversion, and much more before ever launching a single campaign.
In essence, it allows you to anticipate and evaluate expected outcomes rather than relying solely on hindsight.
It depends on your historical data, traffic temperature, offer, and various other circumstances.
A good rule of thumb for offer funnels (where you're selling a product/service) are the following:
Cold Traffic = 1-3%
Warm Traffic = 5-8%
However, leaning into your historical data will give you the best indication of what you should aim for.
Revenue: Total income
Net: Revenue minus cost
Total Conversions: The count of individuals that take the final step in your funnel.
Conversion Rate:The percentage of total traffic that takes the final step in your funnel.
Cost Per Conversion: How much it will cost per each individual that converts.
Net Per Conversion: How much you'll make after costs/spend.
Return: Revenue divided by investment.
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