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Segmentation & Persona Research CXL Certification Review

  • Issuing Authority: CXL
  • Date Completed: 07/27/2023
  • Expiration: Does Not Expire
  • Credential: 8413591
Segmentation & Persona Research CXL Certification Mike Allen

Description

Clearly understand customer segmentation, how to evaluate the five types of segmentation, and effectively determine the right mix of segmentation approaches for your go-to-market strategy.

– Learn an easy-to-follow and repeatable 5-step process for building segments that focus and align your business across the customer life-cycle.

– Understand buyer personas, their benefits, and how to effectively apply “The 5 Rings of Buying Insights” when researching your buyers and buying committee.

– Learn a framework for conducting and processing your persona research to develop effective Buyer Personas.

– Apply your segmentation and buyer persona research to develop messaging that resonates with each target market and/or buyer.
Details
  • Certification Length:
2 Hours
  • Investment:
Requires A CXL Membership (starts at $125/month)
  • Difficulty Level:
Advanced
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Mike's Segmentation & Persona Research CXL Certification Review

The Segmentation & Persona Research CXL certification provides an insightful approach to understanding market segmentation and persona development.

One of the highlights of this course is its detailed discussion on the five different types of segmentation, offering a comprehensive perspective on how to effectively categorize and target customer groups.

The course focuses heavily on the research aspect, teaching valuable techniques for gathering data and insights that can be leveraged to improve marketing performance.

Designed for those interested in the strategic side of marketing, this certification equips learners with the skills needed to analyze customer data and create well-defined personas.

It serves as a valuable resource for marketers looking to enhance their understanding of customer segmentation and apply these insights for better marketing results.

Overall, the Segmentation & Persona Research CXL certification is a solid course with practical applications, earning a 3.5 out of 5 for its focus on research and actionable strategies.
Mike Allen - Data-Driven Digital Marketing
Mike Allen
Marketing Consultant, Adviser, & Fractional CMO With 50+ marketing Certifications
  • Reasons To Buy
  • Quality Content
  • Reasons To Avoid
  • Requires A CXL Membership
  • Cost
Disclaimer: The review provided here reflects my personal experience at the time I completed this certification. Please note that courses and certifications may have undergone updates or improvements since then. For the most current information, please refer to the issuing authority’s official website.
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