Welcome to the comprehensive guide on crafting and understanding UTM links – a powerful tool for tracking and analyzing your online marketing campaigns.
Whether you’re a seasoned marketer or just venturing into the realm of digital analytics, this guide aims to demystify the process of creating UTM tracking links.
From unraveling the anatomy of UTM parameters to finding UTM data in Google Analytics 4 (GA4), we’ll walk you through each step in clear and simple terms.