mike-allen-logo

Get a Custom Marketing Analytics Setup

Turn Data Into Actionable Insights With Analytics.

traffic-source-gif

How Do You Know If An Analytics Setup Is Right 
For Your Business?

You Actively Invest In Digital Marketing

While data-driven marketing can benefit any business, you’ll reap the biggest impact if you already have a steady flow of traffic. 

You Want To Leverage Data In Marketing Decisions

You recognize the power of data and are eager to harness its potential in shaping your marketing decisions driving your strategies with precision and effectiveness.

You Need A Custom Solution

You’re seeking a tailored and personalized solution that perfectly aligns with your unique needs and goals, ensuring optimal results for your business.

Unlock Your Marketing Potential

In today’s data-driven world, understanding the impact of your marketing efforts is crucial. A Marketing Analytics Setup empowers your business to harness the full potential of your marketing initiatives with precision and clarity. Get the tools, strategies, and expertise needed to drive your business forward.

Optimize Your Marketing Efforts

Refine and enhance your marketing activities and initiatives to maximize effectiveness and achieve your business goals.

Maximize Your Marketing ROI

Boost your marketing return on investment (ROI) through analytics, ensuring every marketing dollar delivers optimal results.

Centralize Your Marketing Data

Effortlessly centralize and consolidate all your marketing data for a unified, streamlined view of your marketing performance.

Make Data-Driven Decisions

Leverage extensive data and valuable insights to make confident, data-driven decisions that fine-tune your strategy and elevate overall performance.

How It Works

Let's Map Out Your Setup

Want to know exactly how Mike would set up your marketing analytics? Get a complete outline in a quick setup call.

1. Select Your Setup Plan

2. Request A Setup Call

3. Market With Data

Trusted By Leading Brands & Businesses

Having done the grunt work of finding actual paying customers and growing my business, it was disheartening to see that the business had gotten stuck.

We were continuing to invest in our marketing efforts, still passionate about our service, our market and our clients loved us and yet we were not able to continue growing at the same rate. I was not getting the results.

That's when I found Mike, he helped me truly understand what marketing assets were connecting with our audience and where we needed to double down. He showed me through data, which blogs, lead magnets and aspects I needed to double down on and which ones I needed to sunset.

Sumit Seth

Co-Founder & CEO of Naamly

Here's What You Get

Essentials Plan
Custom Plan
Measurement Strategy
Creating the essential framework for assessing your marketing initiatives.
Attribution & Tracking Plan
A comprehensive and exhaustive strategy for attributing and monitoring your marketing initiatives, campaigns, and actions.
Campaign URL Builder
A dedicated solution empowering your team to construct dependable tracking links.
Setup Documentation
Written and video documentation detailing the technical setup.
Google Analytics 4 Audit
An in-depth and meticulous examination of your existing GA4 configuration (if applicable).
Google Analytics 4 Setup
The technical creation and setup of your GA4 configuration.
Google Tag Manager Audit
An in-depth and meticulous examination of your existing GTM configuration (if applicable)
Google Tag Manager Setup
The technical creation and setup of your GTM configuration.
Branded Dashboard
Effortlessly retrieve responses to your most vital marketing inquiries through a fully tailored and interactive dashboard.
Live Team Training Session
Personalized training session with Mike for your setup.

Track, Measure, And Manage Your...

And much, much more!

FAQs

Frequently Asked Questions and Answers

How Long Will My Setup Take?

Usually, getting everything set up and tested takes around 30 to 45 days. However, it's important to remember that if there are any delays in giving Mike the information and access he needs, it could extend the timeline.

How Can I Maintain My Setup?

You have two main options for maintaining your setup:

1. Self-Management: You can take charge of managing and maintaining your setup independently, utilizing the provided documentation as your guide.

2. Marketing Analytics Management Plans: Alternatively, you have the choice to opt for one of Mike's monthly marketing analytics management plans.

These plans offer professional assistance and ongoing support to ensure your setup runs smoothly.

What Can I Expect From My Setup Call?

During your setup call, you can anticipate a comprehensive discussion focused on your business objectives and aspirations. We will delve into your existing infrastructure and collaboratively outline the potential configuration of your marketing analytics setup. If we determine that our services align with your needs, we will proceed to schedule a follow-up session to finalize the remaining components of your setup.

Will You Assist Us In Leveraging Our Data?

While data analysis and marketing guidance are not part of the initial setup, Mike does offer additional consulting services.

These services are designed to assist you in comprehending your data, leveraging it for forecasting purposes, and identifying the most effective marketing strategies to align with your goals and ambitions.

Which Plan Is Right For Me?

Marketing Analytics Essentials Setup: This option is a great fit for small businesses or marketing teams who are just beginning their journey into data-driven marketing. It's designed to simplify things, primarily using Google Analytics 4 to streamline your marketing data. If you have a few offers or you're new to data-driven marketing, this is a solid choice.

Marketing Analytics Complete Setup: If you're a growth-focused business aiming to get the most out of your marketing investments, the Complete Setup is your best bet. It combines Google Tag Manager with Google Analytics 4, which means you get more advanced tracking capabilities. This deeper insight into your audience can help you maximize your marketing return on investment (ROI).

In a nutshell, if you're starting small or just dipping your toes into data-driven marketing, go with the Essentials Setup. If you're looking to grow and want to understand your audience better for greater marketing success, the Complete Setup is the way to go.

What's My Investment?

The cost for the Marketing Analytics Essentials Setup begins at $4,999, while the Marketing Analytics Complete Setup starts at $9,999.

Your exact investment will be determined by several factors, such as your existing setup, the technology tools you use, and the overall complexity of your setup.

This one-time investment covers the entire process of setting up and testing your analytics system, and it also includes any necessary revisions during the testing phase to ensure it's working perfectly for your business.

During your setup call with Mike, he will provide you with the final cost based on your specific needs and requirements.

Do I need Anything For My Setup Call?

While it's beneficial to have a clear idea of your objectives and convenient access to your analytics, it's not a strict requirement for your setup call.

What If We Are New Business?

If you believe a marketing analytics setup could benefit you, go ahead and schedule a setup call. This will allow us to discuss your unique situation and guide you toward the most suitable direction.

Discover Opportunities Hidden In Your Data

Fuel your growth with a marketing analytics setup!

©Copyright 2024 | Mike Allen | All Rights Reserved